Hello!
I’m writing to thank you for your interest in our products, and to go
into a bit more detail concerning them.
Past experience with product lines has usually been to a fairly finite
customer type. Of course, you always hope your product can appeal to
more than one market or application, but it tends to be difficult to
appeal to a broad market.
The Val 6 KBE5S and DayStar Radiants have been a striking departure from
that marketing mindset.
The Val 6 has quality perception and function and there is definitely still a market for quality.
There will always be a market for
gas radiants and furnaces, waste oil furnaces and related fixed
installation heaters, and the Val 6 doesn’t presume to replace
all of them. However, as a companion line, the Val 6 are high
quality, and many times, smaller investment units, with very
economical operating expense, that just happens to have
portability in its favor, as well as being able to operate away
from the 110 volt power source (using the optional current
inverter and a 12 volt battery, or cigarette lighter
receptacle).
The Val 6 is efficient and effective in a much wider application
spectrum than any portable space heater on the market. Customers
and prospects alike typically comment on the decided operational
differences, such as no fumes, odors, burning eyes and
headaches, quiet operation, etc. While most prospects are price
conscious, price shopping becomes minor as Val 6 advantages
become understood.
The effort to attract a “new” buyer to your business is an all
day, everyday priority.
Val 6 Radiants give your existing customers another product, and
profit point, to access from you. You will also attract interest
and sales from any customer who can use clean, portable,
versatile heat, and in the process, open doors to sales of your
existing products in your line; customers who may not have been
a fit for your product line, otherwise.
You will like how easy, fast, and impressively Val 6 Radiants
demonstrate. Whether demonstrating out of your sales or service
vehicle, or at a trade show, the Val 6 simply stops traffic, and
many times, are impressive enough to sell at that point.
For these reasons and more, Val 6 Radiants work well as a stand
alone sale, or a companion product. You will increase sales and
find yourself opening difficult markets.
Initially and ironically, the biggest resistance may come from
you, the salesman, stemming from a reluctance to offer a higher
ticket item. For example, the pressure washer industry dealt
with exactly the same questions when steam and hot water
pressure cleaners appeared on the market. Lower priced cold
water washers were the norm and hot water units were seemingly
at a price disadvantage. Now, the roles are reversed, the
advantage being to the hot water pressure washer because of its
superior cleaning and versatility, with price being a
comparatively minor factor.
This product lends itself best to demonstration oriented
marketing. Until you have seen for yourself what our Val 6
Radiants have going for them, and then have seen the reaction as
you demonstrate to a prospect, you really are missing the
excitement of selling an intriguing, exciting product. Perhaps
the closest description would go back to seeing for that first
time, the differences between cold and hot pressure washers.
Probably the biggest mistake one should avoid is underestimating
the scope and potential of the market. There is simply a bigger
customer potential than many retailers are equipped to service.
We can only urge your prompt attention. Christmas and year end
tax influenced purchases have obviously elevated sales, but
winter conditions are only in early stages. We urge you to act
on the introductory pricing to acquaint yourself as well as to
begin demonstrating and selling.
There is simply too massive a market to run the risk of lukewarm
commitments to selling. Assignment of sales areas will only be
restricted to master distributor type commitments.
For most, master distributorships are too aggressive to consider
without further experience with Val 6 Radiants. Consider our
introductory offer and come on board!
Thank you for your consideration!
Jim Zoucha
Regional Sales Manager
Online Dealer Application - APPLY NOW!
Put a Dependable, Fuel Efficient Portable Heat Source to Work Exactly Where It's Needed!
Dealer Inquiries Welcome